How We Think

Social Media Trends To Watch in 2020

Feb 03, 2020

Last week I spent 8 hours and 58 minutes on social networking apps. Shocked? You shouldn’t be. Social media has become an integral part of people’s lives and daily routines. Marketers and businesses spend thousands of hours (and dollars) on social platforms in hopes of engaging their target customers. However, in the digital space, attention-spans are low and competition is high. It can be extremely difficult for you to stand out unless you have a clear social media marketing strategy.

Staying updated on the latest social media trends can help fuel your strategy and make you stand out in the crowd. Here are a few social media trends that you need to be watching in 2020.

Public and Private Engagement

“The future is private,” says Mark Zuckerberg. There is so much content overload on social media platforms that more users are turning to private groups and messaging apps to connect with others. Messaging apps allow users to create private groups where they can feel secure in sharing intimate and detailed information with others. Brands must have a public AND private social media strategy in place to build relationships with their customers.

Audience Segmentation

Social media posts are usually written with your brand and your audience in mind. However, not all your audience members are the same. A one-size-fits-all approach to messaging is missing the boat on audience segmentation. By strategically dividing your audience into groups based on individual preferences, you can go beyond basic demographics and build a sense of community. Segmentation will be the differentiating factor between savvy social media strategies and those that are just winging it.

Creative Content > Boring Content

If your posts are boring to you, they are boring to your audience. Consumers do not want to see ‘buy my stuff!’ posts or content that doesn’t apply to their life or solve their problems. Experiment with short-form videos or GIFS, start an account on up and coming platforms (hello, Tik Tok), or better yet – hire a professional team of social media marketers to help you. Bottom line: start being interesting and stop using your social media as a place where you stand on a box and shout ads at people.

Social media is an ever-evolving marketing tool that businesses can use to their advantage or to their own detriment. Leverage these trends to solidify your brand and stay ahead of your competitors. Focus on fun, simple engagement, be responsive to customer communication, and find meaningful ways to connect with your audience. DM our team for more tips on how you can dominate your social media platforms in 2020.