How We Think
3 Ways to Grow Your Business
Keeping plants alive is a lot like taking care of your business. It takes hard work, patience, and opportunity for growth. Even if your thumb isn’t exactly green, these tips will help your business flourish:
- Water: Building relationships with potential clients is important, but taking care of your existing clients may be more lucrative for your business. Our average attention span is only 8 seconds. Even the most loyal client is constantly being seduced by other companies. Creating a diverse marketing mix that reaches your clients on the platforms they utilize the most is not only smart business sense, it makes it easy for clients to buy from you (instead of your competition). Cultivating and nourishing relationships with your existing customer base is one of the best ways to increase sales.
- Sunlight: Time for a hard truth – you can’t run a successful business alone. We get it. Letting go of certain tasks that “only you know how to do” can be hard. However, if you’re still using ClipArt to design your marketing materials, it may be time to ask for help. Surround yourself with experts who share a passion for growing your business and lean on them for advice. You might be surprised at how much you can accomplish when you’re not doing it all. Shine a light on the areas of your business you need help improving and hire an expert to get it done right.
- Oxygen: Word of mouth advertising is priceless, but innovative marketing is not. It’s true, growing your business requires investing in your brand. Consider this, if you’ve ever purchased an item from the dollar store, you probably don’t care if you lose it or if it breaks – because, you know, it was only a dollar. But that brand new 80-inch smart TV you just bought? Even your kids know better than to go near it. Invest in marketing your business because if you don’t, your competition will. Be proud of the business you built and shout about it! If it’s been a while since you’ve updated your look, it may be time to breathe some life into your marketing efforts.
Tulip Tree Studios is a fresh-faced marketing and design firm that exists to provide creative solutions to help companies, organizations, and individuals alike to branch away from the norm. Get in touch for a free marketing consult or to request a quote.