How We Think

See our work, read our strategy, consider our opinions — it’s all here by way of scrolling. We’re passionate about what we do, and thrive on seeing results for our clients. Everything we do is purposeful, but unlike our brand, not everything can be black and white. The solution is never the same from client to client, or even from year to year as the markets changes. The work we do is based on each client’s brand, budget, industry, audience… and how we can help them to "branch away from the norm."

My Business Needs Tagline...Right? You're starting your very own business (congrats!) and you've been working with this really cool marketing firm - let's call it "Tulip Tree Studios." Tulip Tree Studios has helped you pick a unique name and designed a creative logo, but there's one last decision to make: tagline or no tagline? Do Billboards Still Work? Out of Home advertising (or OOH, for those you in the biz) is a platform that's effectiveness has been intensely debated over the past decade. We all know billboards are great for visual impact, brand awareness, and finding the next McDonald's on a long road trip, but do they actually give your business a tangible return on investment? The answer is mud. We've listed our top Pros and Cons to billboard advertising to help you decide. Watch Your Tone "Don't you take that tone with me!" If you are a child or someone's spouse, you've probably heard this phrase at least 2 or 10 times this past week. Why? Because it's not always about what you say, but how you say it. Establishing your tone of voice is important because you want people to easily recognize your brand and accurately communicates who you are. 4 Things NOT to Do on Your Business's Social Media Sure you've got accounts for yourself on Facebook, Instagram, Pinterest, Twitter, Snapchat, etc. to stay connected with your friends and family in your personal life, so you know exactly what to do and what NOT to do on your BUSINESS social media accounts....right? Rebrand, Refresh or Remain? When to invest in a new website design Digital marketing, one of the industry's most popular buzz words, is any promotion of your business that involves electronics or the internet. Everything from digital advertising to e-blast, social media posts, and even your website qualify as digital marketing. What Motivates You What's your motivation? It's what gets us out of bed in the morning. I'm not talking about the reasons we have to get out of bed â?? like your bladder. What motivates you to keep working towards bettering yourself and your career?