How We Think

Your Website Will Not Actually Make Sales for You As the digital realm continues to expand and dominate commerce, most businesses are recognizing the importance of a digital presence and are subsequently investing in it through websites, digital advertising, SEO services, and more. Content MATTERS Just as an Instagram photo is precisely chosen to reflect a specific type of imagery, the caption should also be strategically selected. Words form sentences, which form paragraphs, which, in turn, form stories that your audience can build a relationship with. If you are telling the wrong story, your audience won't take the time to read it. What the...font? I love a good Old Style in the morning (no not beer). Old Style refers to a classification of typography--just one of many, in fact. From its humble beginnings as moveable pieces (circa 15th century) to the digital formats we've come to know and love, the use of typography has become an art form of its own. Social sharing buttons are useless But consider this: do you ever actually use the social sharing buttons on any sites you visit? Statistically, it's very likely you answered "no," but social sharing buttons continue to find their way into new designs on new sites. 4 Reasons Why Your Small Business Needs Marketing You can't deny that marketing plays a critical role in leveraging your small business. Your goal is to achieve overall success in various disciplines with your small business, so why not bring in a team completely dedicated to helping you achieve that success? Customers, customers, customers--you need them, so let a marketing team work their magic. Does Learning Ever Stop? Nope and this is why A dangerous amount of coffee and complete lack of sleep, make me a sea of creativity. An ocean of ideas. Reservoir of innovation. The catalyst for the world's next great design movement... at least that's what I tell myself each morning as I sift through my emails and sip my second (or is it sixth?) morning cup of joe. Fall cleaning: refresh your website and keep it maintained Spring cleaning is a concept invented to get your home or office back to being neat and tidy after up to a year of neglect, but did you know that your physical space isn't the only thing that needs upkeep? Many business owners are aware that it's important to have a website, but what they may not be aware of is that regular website maintenance is just as critical. News Flash: Design is just a bunch of C.R.A.P. Prepare to have your foundational knowledge about designers completely shaken. Are you ready? Okay. Here it goes: Designers are not, nor have they ever been magicians (or wizards... warlocks...or any other wand-wielding creature). They cannot "magically make things work." There is no "fountain of creativity" or "faucet of flair" we secretly tap into at 2 a.m. Social Media Business Management: Simple tips to gain more clicks In an every-changing, digitally infused world, keeping up with social media can seem like an exciting adventure, or a 24/7 job. Don't get us wrong, the job is fun! Having a digital presence is your choice, and choosing to follow these guidelines will lead you to a successful social media experience to help further the presence of your business. What to do After Launching Your Website Creating a new website for your business is a big accomplishment. There are countless hours that go into designing, coding, reviewing, testing and publishing a website. You may think it's the end of the work after months of effort, but the launch is when the work really begins. If you want your site to succeed and grow, then you'll need to keep up the effort. Marketing to Millennials I have an upper hand in writing this post. Not because I've studied the purchasing habits or market trends for the millennial generation, but because I am one! With first-hand experience and an expertise in knowing what goes on inside my head, I'd call myself a pro millennial marketer. 5 Ways Collaboration Works for EVERY business Today let's take a few minutes to chat about collaboration. (Don't worry, I promise it won't be boring!) We've all seen that word being thrown around in the business world, usually in reference to complex project assignments or high-power business deals. Color Me Surprised It's no secret that we, the Tulip Tree team, are black and white aficionados. Our affection for the classic color scheme spans to the far reaches of our day impacting everything from our wardrobe (mostly black) to our coffee (also generally black). As a designer I appreciate the dynamic duo for its simple elegance but also understand the necessity of color in successful designs. Selecting colors, believe it or not, is not as simple as blindly picking palettes from a book.